Our Story

Jewelry as
architecture.

IDOY New York was founded on a simple conviction: a piece of jewelry should be built like a small building — considered in proportion, honest in material, and made to outlast its wearer.

From a light-filled atelier in the SoHo neighborhood of New York, our team of six goldsmiths casts, chases, and hand-sets every piece in recycled 18-karat gold. Each design begins as a graphite drawing and passes through more than forty pairs of hands before it reaches yours.

We work in small editions — never more than fifty of any single design — and we do not release collections on a fashion calendar. A piece is finished when it is finished.

What we make is meant to be worn every day, for a lifetime, and then given to someone else to wear for theirs. That is the whole of our philosophy.

Goldsmith at work in the IDOY New York atelier

The atelier — Crosby Street, New York

2016

Founded in New York

6

Goldsmiths in the atelier

50

Pieces per edition, max

Lifetime restoration